What keyword density is
Keyword density is the share of the words in a text that a keyword makes up. If a keyword appears 10 times in a text of 500 words, its density is 2 percent. For a phrase of several words, the tool multiplies the number of times it appears by the number of words in the phrase, then divides by the total word count.
How to use the checker
- Paste your page text. Leave out menus and footers so that they do not count.
- Choose single words, two-word phrases or three-word phrases.
- Read the table, which is sorted from the most used to the least used.
- Enter your target keyword to see how many times it appears and its density.
Is there an ideal keyword density?
No. Google has said that it does not use a target keyword density, and numbers such as 1 to 2 percent are rules of thumb, not requirements. A better use of this tool is to spot problems: a keyword repeated so often that the text sounds unnatural, or an important term that never appears. Write for the reader first, then check the counts.
Common words
Words such as the, and and of appear in every text and tell you nothing about the topic. Keep Ignore common words switched on to remove them from the table. Phrases that start or end with a common word are also left out. Switch it off if you want to see every word.
Options
- Phrase length: one, two or three words.
- Minimum times used: hides keywords that appear fewer times than you choose.
- Target keyword: counts a word or phrase and shows its density.
Related tools
To count every word in a text, with filters and a stop word list, use the word frequency counter or the most common words finder. Check the length of your title and description with the meta description counter, and the total with the word counter. Remove repeats with remove duplicate words.